Embrace Pet Insurance | New Brand 2023

Cleveland, February 8, 2023 -- Embrace Pet Insurance has unveiled a refreshed brand identity, reflecting the company’s commitment to advancing pet health and the pet parent experience. According to the company, Embrace’s new look and feel is “grounded in authenticity and driven by the desire to express strengthened values that fit more closely with the brand.”

The company, which has been in business for over 16 years, has grown rapidly in the last few years. Brian Macias joined Embrace as President in late 2019 and has seen the transformation first-hand.

“This brand refresh exhibits who we are at our core,” Macias said, “We’re a group of people who are passionate about pets and excited to deliver the best experience possible to our policyholders. We’re continuing to advance our mission to make pet healthcare more affordable and accessible for all pet parents.”

The new brand identity officially launched February 8th, with notable changes such as homepage web updates, a new logo and colors, an updated mission statement and core values that more closely reflect what the company stands for as an authority in the pet insurance industry.

Initial elements of Embrace’s brand evolution call back to its overall theme, titled “Embrace Now”.

As for Macias, he is optimistic for the company’s newest chapter in their story.

“This new branding is more than just updated logos, colors, and fonts-- it represents the Embrace spirit of change and active innovation. We are leading the way in our customer experience, and I’m incredibly proud of the work done by everyone,” Macias said, “I can’t wait to see where the next few years takes us.”

About Embrace Pet Insurance

Embrace Pet Insurance, a part of NSM Insurance Group, is a top-rated pet health insurance provider for dogs and cats in the United States. Embrace offers one simple yet comprehensive accident and illness insurance plan. In addition to insurance, Embrace offers Wellness Rewards, a non-insurance, optional preventative care product that is unique to the industry. Wellness Rewards reimburses for routine veterinary visits, grooming, vaccinations, training, and much more, with no itemized limitations. Embrace is a proud member of the North American Pet Health Insurance Association (NAPHIA) and continues to innovate and improve the pet insurance experience for pet parents across the country. For more information about Embrace Pet Insurance, visit EmbracePetInsurance.com or call (800) 660-3817.